Kyuhyung Cho

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Do I Know You?, Self Initiated Book, 2009, Please click the image to see the next

Most people have at least one brand’s symbol that they are a fan of, like Apple Computer or Penguin Books. I realize that my favorite symbols take advantage of me and deceive me into consuming their products or services more and more. I wanted to encounter them while they were alone and away from their usual commercial placement.
In this book, Do I Know You?, the popular symbols are separated and become strangers beside other unfamiliar strangers. The story I want to tell is of beings newly discovering each other without ever knowing the other’s previous context.