Kyuhyung Cho

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Collection Party, Poster, Booklet, 2007

In 2007, I developed ‘the fonts wearing different fonts’ by combining different fonts each other on the assumption that a font wanted to wear other personified font or disguise itself as another font. Sentences made of these fonts looked like a fashion show or various personalities to be seen easily in the street. When I was committed to make a poster of ‘2007 Autumn Winter Collection Party’ for Paul Smith Korea in 2007, I made a poster and an invitation card designing the joyful moment at the party. The attendance wore autumn/winter dress made by adopting prim-looking serif fonts that wore the casual and bold type of gothic fonts.