Kyuhyung Cho

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Seoul Philatelic Festival, Poster, 2009

I was committed to make ‘Poster for Seoul Philatelic Festival’ for Seoul Post Office. I didn’t want to reveal the various stamps in advance to the festival. I wanted honestly to communicate the nature and contents of the festival. The poster was made of one big black stamp and parts of the stamp formed letters. Considering the nature of the festival, I expressed sarcastically a group of festival stamps in the scattered openings of the poster. The poster stimulated the curiosity of the audience. I sent the same module to the invited guests to make a big stamp of their own in order to promote the creative experiences on the part of the general audience.